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Consumer Insights & Market Research

Clarity you can act on.
Partnership you can count on.

To The Why Insights is a boutique market research consultancy that acts as a true extension of your team — shaping research, uncovering what matters, and translating it into confident strategy.

Work Together Our Approach

From question to action.

We don't just run surveys — we help you ask the right questions, uncover the real answers, and know exactly what to do next.

Kristin Hazan

Kristin Hazan
Founder & Principal Consultant

With over a decade of experience in consumer insights — including roles at two NYC-based market research firms — Kristin has led research for brands ranging from early-stage startups to Fortune 500 companies.

Her work spans CPG (food & beverage, personal care), tech, and finance, grounded in end-to-end methodologies that deliver clarity and drive real business impact. She's known for a consultative, partnership-first approach that transforms complex findings into confident, strategic decisions.

To The Why Insights was founded to bring that same depth of expertise and genuine partnership to every engagement — no matter the size of your team or the scope of your research.

A consultative partner
from start to finish.

We act as an extension of your team — not just executing research, but shaping it, interpreting it, and guiding what comes next.

01

Strategize

We work closely with your team to understand where your brand has been, where it is now, and where it's going. Together, we clarify the business questions that matter most and how research can help answer them.

02

Uncover

Based on our upfront strategy work, we design and manage custom research aligned to your goals — leveraging deep experience in large-scale quantitative surveys and mixed-method approaches.

03

Guide

We deliver actionable insights that answer your key business questions, along with thoughtful, forward-thinking recommendations to guide your next steps with clarity and confidence.

Flexible options to
meet you where you are.

Whether you need a full research partner or targeted support for a specific phase, we have an engagement model that fits.

Full Partnership

Full Engagement

Best for teams seeking a trusted partner to lead the entire research process from start to finish. Includes all of the below.

  • Business question refinement
  • Methodology design
  • Quantitative fieldwork management
  • Analysis & final readouts
Flexible Support

Partial Support

Ideal for teams with in-house capacity for some phases but needing expert support in others. Includes one or more of the below.

  • Methodology development
  • Survey design
  • Fieldwork management
  • Post-fieldwork analysis & reporting
On-Demand

Ad Hoc Services

Helpful for teams needing strategic, targeted support exactly where and when they need it.

  • Vendor RFP consultation
  • Research roadmap planning
  • Junior insights staff mentorship
  • Strategic advisory

Industries we've worked in.

From Fortune 500 companies to early-stage startups, we bring deep cross-industry experience to every engagement.

Food & Beverage (CPG)
Personal Care (CPG)
Technology
Finance
Retail & E-commerce

Interested in working
together? Let's talk.

Whether you have a specific project in mind or just want to explore what a research partnership could look like for your team, reach out — I'd love to connect.

✉️
Email kristin@tothewhyinsights.com
📞
Phone (516) 967-6720
📍
Location New York, NY

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